Friday, October 28, 2005

The Panel 1: Michael McMahon

Mr McMahon addressed the notion of bittorrent and mass-media piracy. High levels of bandwidth are expended daily on the illegal downloading of TV shows, from Lost to Coronation Street, a feat much easier in this heavily digitised world. Meanwhile, the digitisation has also spread out the audiences throught hundreds of channels as they search for their favourite niche shows - a thin spread which also pushes people to download rather than search. The advent of TiVo and the like has also stregthened the audience's desire to watch what they want to watch when they want to watch it, rather than at the convenience of a man in a suit far away. It is becoming increasingly apparent that a new method of distribution is needed to keep up with the audience, particularly for the sake of advertisers.

1 Comments:

At 11/7/06 11:59, Anonymous Anonymous said...

Isobella Lawrence http://www.isobella-lawrence.com

 

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